2. Run from lectures that hold you captive, and draw on multiple intelligences while you listen. While people speak, you’re better off to sketch one thing spoken, then apply it later to improve your week. Or craft a letter to the editor based on solving one problem the lecture identified. Why let lectures leak out brainpower when you could add creative edges with winning results? Research shows you retain less than 5% of what you hear in lectures, yet retain 90% of what you teach others while you learn yourself.